Friday, July 1, 2022

Can You Advertise Crypto On Google

Googles Tumultuous Past With Crypto Ads

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Anyone who has been remotely following crypto over the last few years knows that Google has continued to confound the world with its strange policies surrounding the digital asset market, with some even claiming them to be biased and unfair.

For example, all through 2018, the search engine giant kept changing its stance on banning exchange-related ads, with the company even blacklisting certain terms including Ethereum, the second-largest cryptocurrency in the market today thus effectively curtailing the growth of the sector.

But as the new ad structure comes into effect in just over a months time, United States-based crypto aficionados are set to be bombarded with a barrage of ads related to some of the biggest players in the market today, such as Binance US, FTX and many more.

To highlight just how big some of these trading platforms have become, just a few months ago, FTX announced that it had acquired the naming rights to the Miami Heats home court, which is all set to be rebranded as the FTX Arena until the year 2040.

Use The Finance Formula For Landing Pages & Creatives

And last but not least, we come to creatives. The finance and crypto vertical can be tricky to get the hang of, especially if youre first starting. However, its also a little more formulaic than other niches. You need to know how to position your offer with the right creatives and copy.

The vast majority of finance/crypto offers will redirect traffic to a landing page or pre-lander. These pages can either make or break the offer depending on their content and overall layout. You always want to be showing Expertise, Authoritativeness, and Trustworthiness when running financial offers. A few best practices when generating landing pages around crypto/finance offers include the below points.

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Therefore, it will be interesting to see whether Google goes a step further in the near future and updates its policy terms to include DeFi platforms to its list of entities allowed to advertise on its platform, which currently boasts an active user base of more than 265 million individuals who are spread out across the planet.

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Google Cryptocurrency Ad Ban Ends For Crypto Exchanges In The Us And Japan

Google Cryptocurrency Ad Ban

“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution,”

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Benefits Of Google Crypto Ads With Us

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Crypto projects have a chance at promoting their offerings on Google even with the current restrictions in place. The issue pertains solely to the expertise of the marketing staff employed and their experience in finding loopholes in Googles requirements. It is possible to indirectly promote crypto projects on the search engine by including a series of backlinks and indirect advertising strategies, but only experienced professionals know the ins and outs of the process.

That is why it is vital for crypto projects to rely on the services of experienced agencies like Flexe.io, which have been operating on the market for years. Flexe.io offers an extensive range of over 30 main advertising services for crypto projects at affordable prices. The agency boasts an impressive list of use cases and testimonials, proving its reputation as a reliable and effective solution in the world of cryptocurrency advertising. The agencys dedicated staff of professionals has years of experience in using Google and other search engines, as well as social media channels for promoting a wide variety of crypto projects.

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Will The Move Have Any Serious Implications

Ilija Rolovic, chief marketing officer of Enjin a blockchain ecosystem is of the opinion that by accepting certain crypto-related ads, Google will help further spur the growth of the space. Now is the right time for Google to open the doors to these kinds of innovations because they will be a core piece of the digital marketing stack of the future, he added

On the matter, Jack Tao, CEO of cryptocurrency exchange Phemex, opined that the move seems to be in line with the broader trend of growing institutional adoption and acceptance of mainstream crypto offerings, adding:

Over the past year, weve seen numerous examples of leading financial companies doing a complete 180 in their opinion of BTC, payment processors and businesses accepting the digital currency. Given this fields genuine potential, all significant players realize that they must either begin to adapt now or be left behind.

As pointed out previously, at the moment, only FinCEN, or state-registered exchanges, can advertise their services on Googles Ad network. However, the decision in and of itself seems to be a real testament as to how far the industry has come over the last three years, as the latter half of 2017 and the entirety of 2018 seemed to be rife with ICO scams and other nefarious activities.

How To Advertise Crypto On Reddit

Since the beginning of the blockchain space, cryptocurrency marketing has been significantly more difficult and less-straightforward than marketing in other industries. Many of the traditional PPC advertising platforms like Facebook, Google, Twitter, and Instagram have complex rules that crypto markets need to be aware of before attempting to grow their cryptocurrency company online.

But what about Reddit? Reddit is one of the cryptocurrency communities most visited websites online and with the recent launch of Reddits more robust self-serve advertising platform, crypto marketers are starting to wonder if there are good opportunities in advertising there.

Here, well break down everything you need to know about advertising cryptocurrency and blockchain companies on Reddit.

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At The End Of The Day

The blanket crypto ban is harming not just blockchain projects but also potential users of blockchain technology. If a startup cant advertise, how can it grow? Or even more insidious, how can educational sites teach others about the technology and warn them of potential scams if they cant reach the main population?

Despite all this, blockchain advertising is still possible, even on the major platforms. You just need to be a little creative.

Set A High Campaign Budget

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When it comes to crypto/finance offers, youve got to spend a little to make a lot. Having a higher daily budget will allow you to find the right campaign combinations quickly and efficiently and cut your testing time in half. A 100 USD/EUR daily budget for these types of offers should be a good starting point.

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Image Selection For Crypto/finance Offers

Crypto/finance offers are aspirational in nature, and this should be reflected in your choice of images. Use images of towering financial buildings, bustling stock exchanges, climbing profits, and similar to drive home a strong message that your product/offer or service is a good moneymaker in its own right.

You may want to take this idea one step further and use images of super-cars, multi-million dollar houses, supersonic jets, and similar products around investments and portfolios. Any images that instill a sense of FOMO and wanderlust in a potential prospect are images that are more likely to be clicked on.

Make Online Waves With Crypto/finance Offers

When it comes to finance/crypto offers, the name of the game is Fast and Easy. Make sure this comes across in your copy. Use buzz terms like leading authority,highly approved,make money from home,start investing today, etc. Mention any reward programs and/or loyalty incentives and tie your copy over with an ultra-strong call to action that justifies sending your traffic to a signup page. Lastly, drive urgency through your copy. Use phrases in line with valid untiltoday only,sign up now, and similar.

We hope this article was helpful. Let us know if we missed anything, and all the best on the road ahead. A quick disclaimer before we head out?

Cryptocurrency and Finance are by no means the easiest verticals out there. The conversion funnel is more complicated, the offers need a degree of blockchain/Fintech knowledge, and the market is susceptible to massive changes in popularity and adoption.

That said, if you put in the time and effort, research the sector, and continue to test and refine your campaigns, the resulting ROAS can be out of this world. Best of luck, and as always, feel free to reach out to us if you have any questions. Were always happy to help.

Geoff Kukard,Content Manager at Adcash From sunny South Africa, Geoff went from Lion King to Game of Thrones when he learned that, in some places, Winter is actually cold. Now, he is known as Geoffrey. Word maker of the house Adcash Digital raider, content crusader, and coffee slayer.

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Split Your Crypto/finance Offers Strategically

Run your campaigns across multiple ad formats & supply sources, leaving enough room to see the results of each test campaign clearly and definitively. Adcash and other SSPs should be separated for the most accurate and competitive pricing. Analyze the results carefully in your post-campaign analysis, see which campaign performed the best and repeat the process using the most vital elements of each campaign. Try tweaking your copy, creatives, color schemes, and CTAs ever so slightly to see which best resonates with your target audience. Rinse, repeat and refine as you go.

Facebook Is It Worth It

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Like Google, Facebook has a strict ban on crypto and blockchain products. Its so strict, that when even mentioning hardware in a boosted post, could cause it to be tagged as a crypto post! But maybe strict is the wrong word. In reality, Facebook bots dont understand context, and the human reviewers arent necessarily trained in tech or finance.

You can try whitelisting your project on Facebook with this form, but the process is uncertain. It could take months to receive an answer. If you get one at all. According to Facebook:

Please note that we reserve the right to deny any application or withdraw eligibility at any time without notice. Eligibility may be subject to such conditions and restrictions as Facebook may decide. Advertising must comply fully with all applicable terms and policies, including the Facebook Advertising Policies. Facebook may review and reject ads in its sole discretion

If your product isnt crypto-specific, you can target crypto users and people interested in blockchain tech. To make Facebook advertising work for you, with or without the whitelisting application, youll have to design a creative funnel that uses other industry pain points while targeting interested parties.

Some options for targeting crypto users on Facebook despite the ban.

Of course, given Facebooks track record with data privacy, you may want to avoid them altogether.

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Blockchain Ads With Google

Google eased its full ban last year for Adwords with a whitelisting program, but its discretionary. While there is an application that must be approved for crypto advertising, you may not need it for your blockchain project.

Keywords containing blockchain arent necessarily banned, but they arent highly searched either. For example, a cursory look at Google Trends shows that the most searched terms are still what is blockchain and even simply blockchain. By using Keyword Planner, you can squeeze a bit more information in terms of volume and cost. Although, you will need to test each keyword to really get an idea if it works for you or not.

Some example of blockchain-related keywords and their cost.

Does Anyone Have Experience Advertising Crypto In Google Ads

An interesting company has approached us interested in our SEO and SEM services. They are a platform for buying and selling bitcoin and other cryptos, they are not a virtual wallet.

I understand that there are certain limitation to advertise financial products in Google Ads, where cryptocurrencies are included. And I know the requirements to do so vary from country to country, but I cant find any relevant information about the country where we are, Argentina.

I have checked if there are other ads now offering this service and I found that the main competitor uses as a landing page a blog entry about how to buy btc in my country, and I dont know if this is because they put the focus in crypto-education or because of any restriction.

Does anyone have experience advertising this kind of services and could share the experience? Any requirement, restriction, setback, etc., regardless the country where you are from, could be very useful in my research and to know what to expect.

Thanks!

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Crypto Ads In Simple Words

To begin with, in order to understand why we keep seeing ads about trading cryptos, we need first to know what they are. Crypto ads is a broad term that covers the promotion of cryptocurrency-related products, services, and events such as:

  • Cryptocurrency exchanges
  • Emerging cryptocurrency projects
  • Token sales, ICOs, IEOs, etc.

As everybody knows by now, 78% of the 2017 ICOs were identified as scams. And that led to the banning of cryptocurrency and blockchain content when it came to advertising and media communication.

Yet, that did not mean the end of the ICO marketing or the complete end of cryptocurrency advertising.

And in 2021, as the market has reached new proportions, the ads concerning cryptocurrencies are more visible than ever.

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As celeb-fronted campaigns bring cryptocurrency into the mainstream, is it time for clearer regulation of ads?

A harsh spotlight was shone on cryptocurrency ads this month. The UKs ad regulator the ASA has said that it now will better police cryptocurrency content while TikTok has issued a warning to creators that it will not tolerate promotion of the divisive digital currency. At the same time, Google and Facebook appear to be opening the gate to more advertising from crypto companies having previously banned all ads. And even ads that do make it to air on the big screen have been quick to face criticism from the general public, wiser to the pitfalls of the crypto boom.

When Spike Lee the famed director behind films like Malcolm X appeared on screens last week extolling the benefits of why old money is out, new money is in in a campaign for crypto ATM operator Coin Cloud, he faced a swathe of criticism for failing to spot the hypocrisies.

Lauding Bitcoin et al as the digital rebellion against a financial system that systematically oppresses people of color and women, he marched through Wall Street denouncing archaic financial systems and encouraging the nation to cash in their dollars for cryptocurrency.

Do your research, Lee says between hyperbole. Is it a warning? If not, it should be.

Spike Lee isnt the only celebrity to lend his star-power to cryptocurrency ads.

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Can You Advertise Crypto On Google

Google ads for crypto projects have been reviewed and a new policy has been updated on August 3rd, 2020. The announcement released by the IT giant stated that cryptocurrency exchanges and wallets that aim to reach the audience of the United States have the right to post their crypto ads on Google if they comply with a number of requirements.

Among the requirements that crypto exchanges and wallets have to abide by are the following:

  • Be duly registered with FinCEN as a Money Services Business and within at least one state as a money transmitter
  • Be duly registered as a federal or state chartered bank entity
  • Comply with relevant legal requirements, including any local legal requirements, whether at a state or federal level
  • Ensure that the ads and landing pages comply with all Google Ads policies.
  • The given requirements that have come into force essentially replace those that have existed since March of 2018, when Google ads of cryptocurrency projects were banned altogether. Part of those requirements is still in place, as Google has reiterated that it will not be advertising any initial coin offerings, any sort of DeFi trading protocols, or the trade, sale, purchase or exchange of any cryptocurrency or digital assets. The IT giant has also stated that among the products that are still under ban for advertising are initial DEX offerings, token liquidity pools, celebrity cryptocurrency endorsements, unhosted wallets, unregulated DApps, and others.

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    Nonetheless, this is a significant step forward, especially given the total ban in place until the day before yesterday, since June 2018.

    It is not yet known which crypto companies have decided to start advertising on Google as of yesterday, but it is logical to imagine that there could certainly be some, starting with giants such as Coinbase.

    One thing that is hard to imagine, however, is the impact that this news could have on crypto markets. Should the American crypto market giants begin to run widespread advertising campaigns, for example on YouTube, they could significantly increase the overall number of cryptocurrency holders.

    As of today, only a minority of Americans are active in crypto markets, so the potential for growth is considerable. In the event of a new bull run in the markets, extensive advertising campaigns on YouTube could boost this percentage.

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    Which Social Media Sites Still Allow Crypto Advertising

    Cryptocurrencies have been getting the short end of the stick when it comes to online advertising, and its following in the same sort of footsteps as industries like online casinos and pharmacies.

    The reason is pretty simple. Anyone familiar with cryptocurrencies as they stand today knows that its a minefield of scams. The news only really talks about the big names, like Bitcoin and its spinoffs, Litecoin, Ripple, and a few others. In reality, there are thousands of coins, the vast majority of which are completely worthless.

    In fact, a lot of these coins are created either as parodies or as actual scams. Its easy enough to set up a website hyping the benefits of some new coin, pay for a bunch of guest posts on the major cryptocurrency blogs and a lot of the fringe players, and release an initial coin offering. The ICO preys upon everyone who got hyped up with the round of publication, along with a few well-known psychological techniques, and gets people to buy in. After all, what can it hurt? Buy $100 worth of a coin now and if it shoots up in price, you stand to become the next crypto millionaire.

    Of course, the ICO is the end goal of these coin scammers. They have no intention of pursuing the technology, expanding the userbase, getting their coin used for any real purpose. All theyre doing is selling you these coins, taking the money, and living grand.

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